LinkedIn Ads for qualified B2B pipeline.
We reach the decision makers and companies that fit your ideal customer profile, then measure results by opportunities created, not form fills alone.
Where results usually get stuck.
What is LinkedIn Ads? LinkedIn Ads is LinkedIn's self-serve advertising platform. It lets B2B companies target people by job title, seniority, function, company, industry and company size, which makes it well suited to reaching buying committees.
High cost per lead
LinkedIn clicks are expensive, so loose targeting or weak offers burn budget fast.
Leads that never reply
Form fills arrive, but many are students, competitors or people with no buying authority.
No link to revenue
Reporting stops at the lead, so nobody knows which campaigns created pipeline.
Generic content
Ads look like every other B2B ad and don't give the buyer a reason to engage.
What our LinkedIn Ads service covers.
ICP & audience build
Job titles, seniority, functions, company lists and exclusions mapped to your ideal customer profile.
Account-based campaigns
Matched company lists and contact lists for target-account programmes.
Lead Gen Forms
Pre-filled forms with qualifying questions, synced to your CRM so sales can follow up quickly.
Thought-leader & document ads
Content formats that build familiarity with buyers before you ask for a meeting.
Retargeting
Website, video and engagement audiences nurtured with proof and offers.
CRM & offline tracking
Lead status and opportunity data fed back so campaigns are judged on pipeline.
How we work on your account.
Define the buyer
We agree who the buyer is, who influences the decision, and what a qualified lead looks like.
Match offer to stage
Cold audiences get useful content; warm audiences get demos, audits or consultations.
Build tight audiences
Targeting is kept specific enough for relevance, but broad enough for LinkedIn to deliver efficiently.
Connect the CRM
Leads flow into your CRM and results flow back so we can see which campaigns create revenue.
Optimize to pipeline
Budget shifts toward audiences and offers that produce real opportunities.
Specialist execution, measured properly.
We measure beyond the form
Cost per lead is only useful if the leads are qualified. We track through to meetings and opportunities.
Paired with search and Meta
LinkedIn builds awareness with the right people; search and retargeting capture them when they're ready.
Honest about fit
If LinkedIn isn't the right channel for your deal size or audience, we'll say so.
What clients say about working with us.
Detailed results are shared in case studies with client approval.
Sabahat is a master of media buying. Smart set up and very efficient.
Sabahat is a great professional, easy to work with and really focused on the best results. We are really happy to have him on the team. 100% recommended.
Extremely responsive and easy to work with. Knowledgeable and capable. Will hire again!
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Is LinkedIn advertising worth the cost?
It is when your deal value is high enough to justify higher click costs and your buyers can be identified by job title or company. For low-ticket products, other channels are usually more efficient.
What budget do LinkedIn campaigns need?
LinkedIn needs enough budget to reach your audience repeatedly and generate meaningful data. We'll size a test budget around your audience size and target cost per opportunity.
Should I use Lead Gen Forms or a landing page?
Lead Gen Forms usually produce more leads at a lower cost because they're pre-filled. Landing pages often produce fewer but more committed leads. We test both and measure lead quality.
Can you connect LinkedIn leads to our CRM?
Yes. We connect Lead Gen Forms to common CRMs directly or through Zapier, and set up reporting on lead status and pipeline.
Ready to find your next growth opportunity?
We'll look at your current marketing, identify what's limiting growth and show you where the strongest opportunities are.