Marquee Marketers

Facebook & Instagram advertising

Meta Ads that find buyers, not just reach.

We manage Facebook and Instagram campaigns that pair clear audience strategy with disciplined creative testing, so your ad spend turns into leads and sales you can measure.

The problem

Where results usually get stuck.

What is Meta Ads? Meta Ads management covers planning, launching and optimizing paid campaigns across Facebook, Instagram, Messenger and the Audience Network, including creative, targeting, budgets and conversion tracking.

Creative fatigue

The same few ads run for months, frequency climbs and results slowly decline.

Too many small ad sets

Budgets are split so thin that the algorithm never gets enough data to optimize.

Signal loss

Browser privacy changes mean the pixel alone misses conversions, so reporting and bidding suffer.

Leads that don't close

Instant forms bring volume, but sales teams say the quality isn't there.

What's included

What our Meta Ads service covers.

Campaign architecture

A simple, consolidated structure that gives Meta's delivery system enough data to learn quickly.

Audience strategy

Broad, interest, lookalike and custom audiences used deliberately, with clear roles for prospecting and retargeting.

Creative testing

A structured testing plan for hooks, formats, offers and angles, with a steady supply of new concepts.

Advantage+ campaigns

Advantage+ Shopping and audience features where your data supports them, with controls on existing customers.

Catalog & dynamic ads

Product catalog setup and dynamic ads for ecommerce retargeting and prospecting.

Lead generation

Instant forms with qualifying questions, or landing page funnels when lead quality matters more than volume.

Retargeting

Sequenced messages for visitors, video viewers and engagers based on how close they are to buying.

Conversions API

Server-side events alongside the pixel, with deduplication, to recover lost signal and improve optimization.

Attribution & reporting

Results read across Ads Manager, GA4 and your CRM so decisions aren't based on one biased view.

Our approach

How we work on your account.

  1. Review the account

    Structure, audiences, creative history, tracking and landing pages are reviewed to find what's holding results back.

  2. Fix signal quality

    Pixel events and Conversions API are checked so Meta optimizes toward real purchases or qualified leads.

  3. Simplify the structure

    Campaigns and ad sets are consolidated so budget concentrates where the algorithm can learn.

  4. Run a creative system

    New concepts are briefed, launched and judged against clear metrics every cycle.

  5. Scale with guardrails

    Winning campaigns get more budget in controlled steps while cost per result is watched closely.

Why Marquee Marketers

Specialist execution, measured properly.

Creative is treated as strategy

On Meta, the ad itself does most of the targeting. We plan creative around buyer motivations, not just design.

Lead quality over lead volume

For lead generation we measure what happens after the form, and optimize for leads that turn into customers.

Cross-channel context

Meta results are read alongside Google, email and organic, so you see its true contribution.

Client feedback

What clients say about working with us.

Detailed results are shared in case studies with client approval.

★★★★★
Sabahat is a master of media buying. Smart set up and very efficient.
Client reviewUpwork
★★★★★
Sabahat is a great professional, easy to work with and really focused on the best results. We are really happy to have him on the team. 100% recommended.
Client reviewUpwork
★★★★★
Extremely responsive and easy to work with. Knowledgeable and capable. Will hire again!
Client reviewUpwork
FAQ

Meta Ads questions, answered.

Do you manage both Facebook and Instagram ads?

Yes. Both run through Meta Ads Manager, so we manage them together and let placements be decided by performance, with creative adapted for each format.

What is the Conversions API and do I need it?

The Conversions API sends conversion events from your server to Meta, alongside the browser pixel. It helps recover conversions the pixel misses and usually improves optimization. We recommend it for most accounts spending consistently.

Do you create the ad creative?

We plan the creative strategy and write briefs, hooks and copy. We can produce static and simple video assets, or work with your designers and creators on production.

How long before Meta campaigns perform well?

New campaigns need time and conversions to exit the learning phase. We usually judge early tests over one to three weeks, then build on what works.

Is Meta good for B2B?

It can be, especially for reaching business owners and building retargeting pools. For specific job titles and companies, LinkedIn is usually more precise, and the two often work well together.

Free marketing audit

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We'll look at your current marketing, identify what's limiting growth and show you where the strongest opportunities are.