Ethical client acquisition for therapy practices.
We help therapists and mental health practices reach people looking for support, with respectful messaging, clear booking journeys and tracking that respects client privacy.
What makes growth hard in this market.
Marketing for mental health practices means helping people find appropriate care through search, content and advertising, while following ad platform health policies and protecting sensitive personal information.
Strict ad policies
Google and Meta restrict how health-related ads can be targeted and tracked.
Privacy obligations
Tracking must not capture or share sensitive health information.
Sensitive messaging
Copy needs to be supportive and accurate, without pressure or overpromising.
Matching clients to clinicians
Enquiries need routing to the right therapist and specialism.
The channels and fixes that matter most.
Policy-aware search ads
Search campaigns for therapy types and locations, written within platform health policies.
Related serviceHelpful content & SEO
Clear information about approaches, fees and what to expect in a first session.
Related serviceBooking-friendly pages
Simple, calm landing pages with clear next steps.
Related servicePrivacy-aware tracking
Conversion tracking designed to avoid collecting sensitive health data.
Related serviceSuccess defined in business terms.
We agree these metrics before launch and report on them every month.
- Consultation requests
- Booked first sessions
- Cost per booked session
- Enquiries by service and location
Common questions.
Can therapy practices advertise on Google?
Yes, within Google's healthcare and personalized advertising policies. Some targeting options, such as remarketing, are restricted for health-related content.
How do you protect client privacy in tracking?
We avoid sending sensitive form data to analytics or ad platforms, limit what's tracked to non-identifying actions and review setups against the privacy rules that apply to your practice.
Ready to find your next growth opportunity?
We'll look at your current marketing, identify what's limiting growth and show you where the strongest opportunities are.