Specialty handbag brand scales to $126K+ revenue
$126,760+ revenue at a 3.23x ROAS from Search and Performance Max.
Ecommerce
Ecommerce growth that protects your margins.
We help online stores grow revenue profitably by connecting Google Shopping, Meta Ads, product feeds, conversion optimization and accurate purchase tracking.
The challenge
What makes growth hard in this market.
Ecommerce marketing is the mix of paid advertising, search, email, conversion optimization and analytics used to attract shoppers to an online store and turn them into repeat customers at a profitable cost.
ROAS that hides losses
A healthy-looking ROAS can still lose money once product costs, shipping and returns are counted.
Feed and catalog issues
Disapproved products and weak titles limit Shopping and catalog ad reach.
Attribution conflicts
Google, Meta and Shopify all claim the same sales.
Rising acquisition costs
New customers cost more each year, so conversion rate and repeat purchases matter more.
How we help
The channels and fixes that matter most.
Shopping & Performance Max
Feed-led campaigns segmented by margin, bestsellers and new products.
Related serviceMeta prospecting & catalog ads
Creative testing for new customers and dynamic ads for retargeting.
Related serviceProduct feed optimization
Titles, attributes and custom labels that improve relevance and control.
Related serviceShopify CRO
Product pages, cart and checkout improvements that lift conversion rate.
Related servicePurchase tracking
GA4, Google Ads, Meta and Conversions API aligned to real orders.
Related serviceEmail & retention automation
Flows that turn first orders into repeat customers.
Related serviceWhat we measure
Success defined in business terms.
We agree these metrics before launch and report on them every month.
- Contribution margin after ad spend
- New customer cost (nCAC)
- Blended and platform ROAS
- Conversion rate and average order value
- Repeat purchase rate
FAQ
Common questions.
Which platforms work best for ecommerce?
Google Shopping and Performance Max capture existing demand, while Meta and TikTok create demand and drive discovery. Most stores benefit from a combination, weighted by product and margin.
Do you work with Shopify stores?
Yes. We work extensively with Shopify, including theme improvements, tracking through customer events and feeds for Google and Meta.
How do you set ROAS targets?
We start from your margins and customer value, then work out the ROAS each campaign needs to be profitable, rather than using a generic target.
Results
ecommerce case studies
Real accounts, real numbers. Client names are withheld for confidentiality.
Golf accessories brand achieves 5.25x ROAS
1,272 purchases at $12.98 each with Advantage+ and dynamic retargeting.
Specialty handbag brand grows organic revenue 35%
Organic traffic +83%, purchases +43% from ecommerce SEO and CRO.
Free marketing audit
Ready to find your next growth opportunity?
We'll look at your current marketing, identify what's limiting growth and show you where the strongest opportunities are.