Microsoft Ads: the search audience others overlook.
We extend proven Google Ads campaigns to Bing, Yahoo and the Microsoft Audience Network, then tune them for an audience that often converts at a lower cost.
Where results usually get stuck.
What is Microsoft Ads? Microsoft Advertising (formerly Bing Ads) shows search and audience ads across Bing, Yahoo, DuckDuckGo results and Microsoft properties. It can also target by LinkedIn profile data such as company and job function.
Ignored channel
Microsoft search is left out entirely, even though competitors may be buying it cheaply.
Copy-paste imports
Google campaigns are imported once and never maintained, so settings and negatives drift.
Missing tracking
UET tags are absent or misconfigured, so conversions aren't counted.
What our Microsoft Ads service covers.
Google Ads import & clean-up
Importing proven campaigns, then fixing bids, locations, extensions and negatives for Microsoft.
Bing search campaigns
Keyword and ad management tailored to Microsoft's audience and auction.
LinkedIn profile targeting
Bid adjustments by company, industry and job function on search traffic.
Microsoft Audience Network
Native and display placements for remarketing and prospecting.
Shopping campaigns
Microsoft Merchant Center and product feeds for ecommerce.
UET & conversion tracking
Universal Event Tracking set up and verified, with offline conversions where useful.
How we work on your account.
Check the opportunity
We look at search volume, competitor presence and your Google data to size the channel.
Import and adapt
Campaigns are imported from Google, then adjusted for Microsoft's audience and settings.
Set up tracking
UET tags and conversion goals are configured and tested.
Optimize separately
Search terms, bids and budgets are managed on their own merits, not mirrored from Google.
Report together
Microsoft results sit in the same report as Google so you see total search performance.
Specialist execution, measured properly.
Low effort, real upside
When Google campaigns already work, Microsoft is often a cost-efficient extension.
B2B targeting on search
LinkedIn profile data on search ads is unique to Microsoft.
Managed, not just imported
We maintain the account properly instead of letting a one-time import go stale.
What clients say about working with us.
Detailed results are shared in case studies with client approval.
Sabahat is a master of media buying. Smart set up and very efficient.
Sabahat is a great professional, easy to work with and really focused on the best results. We are really happy to have him on the team. 100% recommended.
Extremely responsive and easy to work with. Knowledgeable and capable. Will hire again!
Services that work well alongside this one.
Google Ads
Google Ads management built around conversions and revenue.
Explore Google AdsGA4, GTM & Tracking
Accurate marketing measurement.
Explore GA4, GTM & TrackingLanding Pages
High-converting landing pages built for Google, Meta and LinkedIn traffic.
Explore Landing PagesLinkedIn Ads
LinkedIn advertising for B2B pipeline.
Explore LinkedIn AdsMicrosoft Ads questions, answered.
Is Microsoft Advertising worth it?
For many businesses, yes. The audience is smaller than Google's, but costs per click are often lower and the audience skews toward desktop and professional users.
Can you just import my Google Ads campaigns?
That's where we start, but imports need adjustment: bids, locations, extensions, negatives and budgets all behave differently on Microsoft.
What is LinkedIn profile targeting?
It lets you adjust bids on Microsoft search ads based on the searcher's company, industry or job function, using LinkedIn data.
Ready to find your next growth opportunity?
We'll look at your current marketing, identify what's limiting growth and show you where the strongest opportunities are.