B2B and SaaS marketing measured in pipeline.
We help B2B and SaaS companies generate qualified opportunities by connecting search, LinkedIn, content and CRM data, and optimizing toward deals rather than form fills.
What makes growth hard in this market.
B2B demand generation is the process of creating interest and qualified sales opportunities among business buyers, usually across long sales cycles with several decision makers involved.
Long sales cycles
Deals take weeks or months, so early lead metrics don't show what's working.
Low-quality leads
Cheap leads fill the CRM but rarely become opportunities.
Buying committees
Several people influence each purchase, and each needs different information.
Disconnected data
Marketing and sales systems don't share data, so attribution breaks.
The channels and fixes that matter most.
High-intent search
Google and Microsoft search campaigns for category, competitor and solution keywords.
Related serviceLinkedIn targeting
Job title, company and account-based campaigns for decision makers.
Related serviceContent & SEO
Comparison pages, use cases and guides that answer buyer questions.
Related serviceAI search visibility
Clear positioning so AI assistants describe and recommend your product accurately.
Related serviceCRM & offline conversions
Opportunity data sent back to ad platforms to optimize for pipeline.
Related serviceDemo & trial pages
Landing pages that make booking a demo or starting a trial easy.
Related serviceSuccess defined in business terms.
We agree these metrics before launch and report on them every month.
- Sales-qualified leads and opportunities
- Cost per opportunity
- Pipeline value by channel
- Trial-to-paid conversion
- Customer acquisition cost payback
Common questions.
Should B2B companies use LinkedIn or Google Ads?
Usually both. Google captures buyers actively searching for a solution, while LinkedIn reaches the right people before they search.
How do you measure B2B campaigns with long sales cycles?
We connect your CRM so leads are tracked through to opportunity and closed deals, then report on pipeline rather than lead volume alone.
Do you work with SaaS free trials?
Yes. We track trial sign-ups and activation events, and optimize campaigns toward users who become paying customers.
Ready to find your next growth opportunity?
We'll look at your current marketing, identify what's limiting growth and show you where the strongest opportunities are.