How healthy is your Google Ads or Meta Ads account?
Answer a few quick questions and get an instant score across tracking, structure, targeting, creative, bidding and landing pages, plus the fixes most likely to cut wasted spend.
Six areas that decide whether ad spend turns into revenue.
Tracking & measurement
Whether Google Ads and Meta count real purchases and leads, including enhanced conversions and the Conversions API.
Campaign structure
How campaigns are split by goal and budget, and whether brand searches or fragmented ad sets are hiding true performance.
Targeting & wasted spend
Search terms, location settings, network expansion and audience exclusions: the usual places budget leaks.
Ads & creative
Ad assets and copy on Google; creative freshness, format mix and catalog ads on Meta.
Bidding & budget control
Bid strategies matched to conversion volume, auto-applied recommendations, and targets tied to your margins.
Landing pages & lead handling
Message match, mobile speed, and how quickly new leads are followed up.
Want an expert to handle these for you? See our Google Ads management and Meta Ads management services, or how we approach analytics and conversion tracking.
Ad audit questions.
Is the ad audit tool free?
Yes. The self-assessment and your score are completely free, with no login or account access needed. If you'd like a specialist to review your actual account afterwards, that review is free too.
Do I need to give access to my Google Ads or Meta Ads account?
No. The tool works from your answers only. For the optional expert review we may ask for read-only access, which you can remove at any time.
How is the score calculated?
Each check is weighted by its typical impact on performance and wasted spend, so tracking, search term management and creative freshness count the most. "Not sure" answers count as gaps, because unknowns in an ad account are usually worth checking first.
Which ad platforms does it cover?
Google Ads (Search, Shopping and Performance Max) and Meta Ads (Facebook and Instagram). The questions adapt to whether you run an ecommerce store or a lead generation business.
How is this different from the free marketing audit?
This tool is a quick self-check of your ad account setup. The free marketing audit is a broader, hands-on review of your ads, tracking, website and search visibility by our team. Request a free marketing audit.
Want the full picture, not just the ads?
Our team reviews your ads, tracking, landing pages and search visibility, then walks you through the fixes and opportunities that matter most.