Psychotherapy center generates 892 conversions and 1,181 calls

The challenge

A multi-service psychotherapy and addiction treatment center in New York needed a steady flow of patient inquiries across several distinct services. Each service has its own search behavior and level of urgency.

The objective

Increase qualified patient inquiries (calls and form leads) while keeping cost per conversion efficient.

Our strategy

We built separate Search campaigns for each service line (mental health services, anxiety treatment, and substance use and gambling services), each with its own messaging and keywords. The ads used trust-focused messaging suited to people seeking care.

Implementation

• Ongoing keyword refinement and bid strategy optimization.
• Ad messaging tests for each service.
• Landing page experience improvements to raise lead quality.

Results (January–April 2026)

• The top Search campaign delivered 413+ conversions and 507 calls.
• The substance use and gambling campaign delivered 204+ conversions at a 13.75% conversion rate.

Key learnings

• In healthcare, a separate campaign per service lets messaging match what each patient is actually searching for.
• Phone calls are a major conversion path for therapy inquiries, so call tracking is essential.

Client name withheld for confidentiality. Figures are taken from the client's ad platform and analytics reporting for the period shown.