Criminal defense firm generates 133 conversions and 118 phone leads

The challenge

A criminal defense and DWI law firm serving two New York counties needed to capture urgent, high-intent legal searches. Those searches are expensive, and the people making them tend to call the first credible firm they find.

The objective

Generate a consistent pipeline of consultation requests and phone calls from people actively seeking criminal defense representation.

Our strategy

We ran high-intent Search campaigns focused on criminal defense and DWI terms. The ads emphasized immediate legal help, free consultations and experienced representation to encourage fast action.

Implementation

• Keyword refinement and bid adjustments.
• Geo-targeting limited to the firm's two-county service area.
• Ongoing ad copy testing.
• Conversion tracking for calls and form inquiries.

Results (January–April 2026)

• The primary criminal defense campaign drove 92 conversions and 118 calls at a 4.94% CTR.

Key learnings

• In urgent legal categories, ad copy that promises immediate help and a free consultation drives calls, not just clicks.
• Tight geo-targeting keeps spend on prospects the firm can actually represent.

Client name withheld for confidentiality. Figures are taken from the client's ad platform and analytics reporting for the period shown.