Golf accessories brand achieves 5.25x ROAS and 1,272 purchases

The challenge

A premium golf accessories brand with thousands of custom designs needed a profitable, scalable way to reach golfers, club builders and enthusiasts beyond its existing customers.

The objective

Scale online sales through Meta Ads while maintaining strong return on ad spend.

Our strategy

We optimized campaigns for website purchases and combined broad targeting with Advantage+ optimization, letting Meta's algorithm find likely buyers. Creative showcased the product designs, craftsmanship and customization options.

Implementation

• Dynamic product ads and retargeting for website visitors and product viewers.
• Continuous creative testing.
• Audience expansion.
• Budget reallocation toward top performers.

Results (January–April 2026)

Key learnings

• With a visual, highly customizable product, creative carries most of the targeting work. Broad audiences plus strong creative scaled efficiently.
• Dynamic retargeting turns product browsers into buyers at a much lower cost.

Client name withheld for confidentiality. Figures are taken from the client's ad platform and analytics reporting for the period shown.