PC hardware brand generates $68.8K in sales at 3.98x ROAS
How a full-funnel Meta setup reached a narrow, technical audience and turned it into profitable ecommerce sales.
The challenge
A specialist PC cooling hardware brand sells to a narrow, technical audience of gamers, PC enthusiasts and custom system builders. Generic targeting wastes budget on people outside that niche.
The objective
Build a profitable, scalable customer acquisition channel on Meta for a highly specialized product line.
Our strategy
We built a full-funnel setup:
- Interest-based targeting for PC gaming, custom builds, water cooling, overclocking and performance hardware.
- Lookalike audiences to find new high-value customers.
- Dynamic product ads to bring back visitors and cart abandoners.
Implementation
- Product catalog optimization.
- Creative testing and audience refinement.
- Automated bidding.
- Budget shifted toward the highest-performing campaigns.
Results
| Impressions | 1,989,920 |
|---|---|
| Reach | 232,453 |
| Purchases | 333 |
| Conversion value | $68,832.66 |
| ROAS | 3.98x |
| Cost per purchase | $51.98 |
| Ad spend | $17,309.98 |
Key learnings
- For niche, higher-priced products, precise interest targeting plus lookalikes beat broad reach.
- Cart-abandonment retargeting is one of the most efficient budget lines for considered purchases.
Client name withheld for confidentiality. Figures are taken from the client's ad platform and analytics reporting for the period shown.
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