Specialty handbag brand grows organic traffic 83% and organic revenue 35%

The challenge

A specialty handbag brand needed organic search to become a real sales channel, not just a source of traffic. That meant visibility for purchase-intent keywords and a store that converted that traffic.

The objective

Increase organic traffic and new customers, improve product visibility for high-intent keywords, and grow ecommerce revenue.

Our strategy

We worked on the full journey from search to purchase: product and category page SEO, supporting content, authority building, and conversion improvements.

Implementation

• Optimized product and category pages for purchase-driven keywords: descriptions, metadata and internal links between collections and products.
• Published 4 blog posts on topics related to product use and safety, linking readers into product pages.
• Acquired 153 high-quality backlinks from relevant fashion, lifestyle and niche sites.
• Improved product page layouts and CTAs, the add-to-cart and checkout flow, and the mobile shopping experience.

Results

Key learnings

• Ecommerce SEO pays off when keyword targeting and conversion optimization are done together. Growth showed up at every funnel stage.
• Blog content brought in new users, and internal links moved them toward products.

Client name withheld for confidentiality. Figures are taken from the client's ad platform and analytics reporting for the period shown.