Google Ads that are accountable to revenue.
We plan, build and manage Search, Performance Max, Shopping, Demand Gen and YouTube campaigns around the numbers that matter to your business: qualified leads, sales and cost per acquisition.
Where results usually get stuck.
What is Google Ads? Google Ads management is the ongoing work of structuring campaigns, choosing keywords and audiences, setting bids and budgets, writing ads and measuring conversions so that paid traffic from Google turns into profitable customers.
Spend without clear return
Budget goes out every day, but it's hard to say which campaigns actually produce customers.
Tracking you can't trust
Conversions are double-counted, missing or based on page views, so Smart Bidding optimizes toward the wrong thing.
Broad match waste
Search terms drift far from what you sell and negative keyword lists haven't been touched in months.
Performance Max as a black box
Automated campaigns take budget from brand and remarketing traffic without showing where results come from.
What our Google Ads service covers.
Search campaigns
Keyword strategy by intent, match-type control, tight ad groups and responsive search ads written to your offer.
Performance Max
Asset groups, audience signals, brand exclusions and feed structure set up so automation works for you, not around you.
Shopping & product feeds
Merchant Center setup, feed optimization, product segmentation and margin-aware bidding for ecommerce.
Demand Gen & YouTube
Video and image campaigns that build demand and feed remarketing audiences with qualified viewers.
Display & remarketing
Audience lists and frequency-controlled remarketing that brings back visitors who didn't convert.
Negative keywords & search terms
Weekly search term reviews and structured negative lists that stop spend on irrelevant queries.
Bidding strategy
The right mix of manual, Target CPA, Target ROAS and Maximize Conversions for each campaign's data volume.
Conversion tracking
Google Ads conversions, enhanced conversions, offline conversion import and GA4 alignment.
Reporting
Clear reporting on cost, conversions, CPA, ROAS and revenue, with notes on what changed and why.
How we work on your account.
Audit the account
We review structure, search terms, tracking, bidding, Quality Score and landing pages to find the biggest leaks first.
Fix measurement
Conversions are rebuilt so every campaign is judged on real leads or sales, not clicks or page views.
Restructure around intent
Campaigns are grouped by what the searcher wants, so budgets and bids follow the most valuable demand.
Test and refine
Ads, audiences, landing pages and bid strategies are tested on a steady schedule with clear success criteria.
Scale what works
Budget moves to campaigns that hit target CPA or ROAS, while guardrails protect efficiency.
Specialist execution, measured properly.
Tracking comes first
We won't scale spend until conversions are measured correctly. It's the fastest way to stop wasted budget.
Landing pages included in the plan
The ad click is only half the journey. We look at page speed, message match and form friction too.
Plain-English reporting
You'll know what we changed, why we changed it and what happened as a result.
What clients say about working with us.
Detailed results are shared in case studies with client approval.
Sabahat is a master of media buying. Smart set up and very efficient.
Sabahat is a great professional, easy to work with and really focused on the best results. We are really happy to have him on the team. 100% recommended.
Extremely responsive and easy to work with. Knowledgeable and capable. Will hire again!
Services that work well alongside this one.
GA4, GTM & Tracking
Accurate marketing measurement.
Explore GA4, GTM & TrackingLanding Pages
High-converting landing pages built for Google, Meta and LinkedIn traffic.
Explore Landing PagesConversion Rate Optimization
Conversion rate optimization that turns more of your existing traffic into leads and sales.
Explore Conversion Rate OptimizationMicrosoft Ads
Microsoft Advertising managed alongside Google Ads.
Explore Microsoft AdsGoogle Ads questions, answered.
How much should I spend on Google Ads?
Enough to generate a steady flow of conversions so the account can learn and we can make sound decisions. The right figure depends on your cost per click, conversion rate and target cost per acquisition. We'll recommend a starting range after the audit.
Do you use Performance Max?
Yes, where it fits. Performance Max works well with strong conversion data and a good product feed. We set brand exclusions, audience signals and reporting so you can see what it's doing and compare it against Search and Shopping.
Will you take over my existing account?
Yes. We work inside your own Google Ads account so you keep full ownership of the data and history. We usually improve the existing structure rather than starting from scratch.
How soon will I see results?
Tracking fixes and search term cleanup often improve efficiency within the first few weeks. Larger restructures and bid strategy changes need time to gather data, so we judge them over several weeks rather than days.
Do you manage Google Ads for ecommerce stores?
Yes. We manage Shopping and Performance Max for online stores, including Merchant Center, product feed optimization and ROAS-based bidding.
Ready to find your next growth opportunity?
We'll look at your current marketing, identify what's limiting growth and show you where the strongest opportunities are.